2025 e-commerce & digital trends and predictions

It’s that time of year...everyone’s talking about trends.

 

But we’re not just jumping on the bandwagon - we’re breaking down the ones that matter most to you.

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We're excited to bring you our first-ever trends and predictions report for 2025, examining six key trends set to shape digital and e-commerce in 2025 and beyond. 

 

From conversational commerce, global marketplaces and the privacy pivot, to brands going green, personalisation takeovers and MarTech rationalisation. 

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In this report, you’ll find:

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• A blend of fresh insights and retrospective analysis - because understanding where we’ve been helps us see where we’re headed.

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• Trends across different maturity stages - from emerging ideas just hitting the market to solidified trends already reshaping strategies.

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• Actionable takeaways for leaders looking to stay ahead of the curve.