Mastering customer centricity: top tools & frameworks to thrive in the digital age
For many years, organisations have been successful in driving growth and profitability. In Australia, most brands were operating in...
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the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more
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Jul 156 min read
Six best of breed examples of personalisation going around
In the 2024 Digital, Marketing & eComm in Focus study, it was identified that personalisation is still high on the agenda for many...
Jun 45 min read
Six ways to convince executive leaders on the need to digitally transform
According to our recent Digital, Marketing & eComm in Focus study, more than 7 in 10 brands in Australia are undertaking some form of...
Apr 193 min read
State of the eCommerce Market in Australia in 10 Charts
The eCommerce landscape in Australia is a dynamic one. COVID, cost of living and shifting workforce demographics have all played a role...
Apr 36 min read
How Marketplaces are Radically Transforming the Australian Retail Landscape
The Australian eCommerce landscape according to Australia Post is estimated to be worth $63.8 bn in 2022, and it is anticipated to grow...
Mar 276 min read
Most Brands Still Dancing Around the Edges with GenAI: How your Brand can Take it to the Next Level
Over the past 12 months, the adoption of generative AI (GenAI) among brands has witnessed an unprecedented surge. In a rapidly evolving...
Mar 17 min read
Winning on the Digital Shelf: A Guide to out-manoeuver your Competition
20 years ago, retailers, CPG and FMCG brands alike oriented all of their thinking around the physical store. From ranging and navigation...
Dec 13, 20238 min read
8 Digital and eCommerce trends for 2024 (with an Australian flavour...)
It’s that time of year, the silly season is nearly upon us and we begin to look towards the future to determine what might be on the...
Aug 29, 20234 min read
How the world eats is dramatically changing
How digital and COVID has re-shaped the eating out and dining in market. If we think back 10 to 15 years ago, restaurant-quality meal...
Aug 15, 20236 min read
Why Australian brands need to step up to the PRIVACY plate and stop treating customers with contempt
A month ago, I sat around a table talking about privacy with senior leaders, and what became obvious to me as I sat in a room of seasoned...
Apr 27, 202311 min read
Arktic Fox releases its 2023 Digital & Marketing In Focus Study
Today marks the launch of our 2023 Digital & Marketing in focus study, in partnership with Six Degrees Executive. The report which is now...
Jan 25, 20234 min read
A simple guide to understanding ChatGPT
ChatGPT is the talk of the town in Silicon Valley and tech circles globally, with every industry professional diving head first into...
Dec 6, 20225 min read
Our Top Digital & eCommerce Trends & Predictions for 2023
It's about that time of the year. 'Tis the season to publish trends and predictions. Rather than create our own list of predictions and...
Feb 4, 20227 min read
2022 Digital & eCommerce Trends Briefing
Presented by Teresa Sperti and Brooke Croft, Arktic Fox recently hosted a free, online briefing where we shared the top 8 predicted...
Jan 19, 20224 min read
Quick commerce – the next horizon for eCommerce
In a world where consumers value convenience, demand for instant delivery of everyday household essentials and groceries is on the rise.
Sep 22, 20215 min read
Customer obsession and moving beyond the hype
In a world where competition is rife and growth is hard to come by, many brands have sought to embrace more customer centric approaches,...
Apr 14, 20213 min read
The rise of data conscious consumers & why privacy management needs to be a core part of CX strategy
It’s been 5 years since GDPR was passed in the European parliament and since then a ripple effect has occurred across the globe with many...
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