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the latest trends and insights on digita, data, eCommerce, marketing & more
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Direct-to-consumer is a winning strategy for some, but for others it is still falling short
When Dollar Shave Club launched in 2011, it set in motion the direct-to-consumer movement which forms of many CPGs strategy today. So...
Sep 27, 20238 min read


2023: A Market SPOTLIGHT on retail media down under
It’s been a big 12 months in retail media down under. Coles formally launched its Coles 360 media division, Cartology splashed $150m on...
Sep 13, 20239 min read


How the world eats is dramatically changing
How digital and COVID has re-shaped the eating out and dining in market. If we think back 10 to 15 years ago, restaurant-quality meal...
Aug 29, 20234 min read


Why Australian brands need to step up to the PRIVACY plate and stop treating customers with contempt
A month ago, I sat around a table talking about privacy with senior leaders, and what became obvious to me as I sat in a room of seasoned...
Aug 15, 20236 min read


Personalisation – chasing the pot of gold at the end of the rainbow
Back in 1993, Don Peppers and Martha Rogers, published “The One to One Future.” The authors predicted that the future of marketing would...
Jul 12, 20235 min read

Pockets of the economy are still strong, but is your digital strategy falling short?
In May 2023, CommIQ released their latest Cost of Living Insights Report, which leverages insights from 7 million Australians spend...
Jul 4, 20234 min read
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