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Low data literacy is plaguing marketing teams’ performance
Low data literacy isn’t a gap – it’s a gaping hole in our industry With all of the talk and hype in the industry around marketing...
May 12, 20214 min read


Marketing State of Play 2021: An Australian Study
Whilst there are many global reports that provide insight into the changing face of marketing teams, there are very few that look deeply...
Apr 30, 20213 min read


The rise of data conscious consumers & why privacy management needs to be a core part of CX strategy
It’s been 5 years since GDPR was passed in the European parliament and since then a ripple effect has occurred across the globe with many...
Apr 14, 20213 min read

A marketers guide to Apple’s privacy update (IDFA changes)
As the privacy freight train gains momentum, publishers and marketers are grappling with a series of significant industry changes. ...
Jan 31, 20214 min read


How to bridge the digital & data skills gap within marketing teams
Whilst COVID-19 has been the catalyst many businesses needed to focus their attention on digital, it has also exposed the already...
Jan 11, 20216 min read


The modern marketers’ guide to CDP’s (Customer Data Platforms)
"Not another acronym!” we hear you say. Well yes, marketers, but stay with us because CDP is one acronym many in the industry are...
Dec 17, 20207 min read
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