In part two of our series on building a data driven marketing department, we take a closer look at how to effectively embed a data driven...

The digital age has ushered in a wave of change and challenged marketing departments to rapidly evolve to ensure brands remain relevant...

When Google announced its plans to phase out third party cookie in January it was set to be the BIG news that rocked the industry in...

MarTech, which is the coming together of marketing and technology has been described as one of ‘the greatest management challenges of the...

“Who owns data and CX? It should be us but it is unclear at the moment”. This was just one of the many conversations I have had with...