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the latest trends and insights on digital transformation, eCommerce, marketing transformation, data + more
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Jul 30, 20247 min read
Next-gen personalisation; the big trends that will change personalisation as we know it
Personalisation: everyone talks about it but few are doing it well. Even though personalisation has been high on the agenda ever since...
Jul 15, 20246 min read
Six best of breed examples of personalisation going around
In the 2024 Digital, Marketing & eComm in Focus study, it was identified that personalisation is still high on the agenda for many...
Jul 2, 202411 min read
Your burning questions answered from B2B DigiSalesFest APAC ‘24
It's hard to believe that it’s been just over a month since B2B DigiSalesFest APAC ‘24. For those of you who missed it, on the 28th,...
Jul 1, 20247 min read
Digital shelf & eCommerce growing pains - why channel proliferation is one of the key battle grounds for CPG brands from now to 2030
Channel proliferation isn’t a new challenge for brands, media fragmentation has been occurring for over a decade, making the challenge of...
Jun 27, 20248 min read
Retailers still grappling with personalisation blues and are needing to lift their gaze to proliferation of eCommerce channels and effective measurement of digital to drive investment
Retail is detail as the old saying goes. But to effectively compete in today’s world, retailers need to do far more if they are to...
Jun 4, 20245 min read
Six ways to convince executive leaders on the need to digitally transform
According to our recent Digital, Marketing & eComm in Focus study, more than 7 in 10 brands in Australia are undertaking some form of...
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