corporate & workplace training
in-house training and programs for marketing teams to tackle new problems and build new skills
Marketing teams around Australia are undergoing significant change. Now more than ever marketing teams are striving to evolve, modernise and build new skills and capabilities.
Built by highly seasoned marketers for marketers, our workplace training provides marketing leaders and their teams with programs to help build knowledge and expertise to tackle the challenges of tomorrow.
PROGRAMS
digital marketing & data masterclass [for teams]
​Our flagship program. Designed to help marketing teams learn the core components of developing and delivering a successful digital strategy that is integrated within a broader marketing approach.
Build skills in strategy development, digital channel and experience management, agile, MarTech, data and analytics and more.
A strategy canvas is utilised to help teams put learnings into practice.
commercial & financial concepts
Helping marketers understand how to navigate financial statements and connect marketing efforts to the bottom line, how to build compelling business cases, and accounting concepts to effectively manage budgets.
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Learn how to read and interpret financial statements, demonstrate the value of marketing, build business cases, secure investment and effectively plan and manage budgets.
customer journey mapping
Our new learn-shop. Designed for teams looking to understand and develop their organisation's customer journey.
A hybrid learning and workshop experience that is highly interactive and actionable.
Teams will leave with a greater understanding of their customer and a draft current state customer journey map​.
marTech masterclass
In this masterclass, we focus on what marTech is, its growth over time, and where it's heading.
We explore the role of tools in B2B and B2C environments, and when to utilise which tools in order to achieve key organisational outcomes.
why choose us?
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Our programs are built and facilitated by experienced leaders who have worked in industry
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Our programs are built with first-hand knowledge of the challenge’s marketers face (we have worked client-side, we get it!)
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Our programs are built with care – we aren’t in the business of churning out a course a week
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Our programs are tried and tested with marketers from leading brands
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Our programs are built to have practical application. Our programs incorporate frameworks / exercises to build out during the session to help wrestle with the concepts and ensure participants can apply learnings back into their workplace immediately
