digital and retail media strategy & proposition development
accelerating development and scaling of digital and retail media propositions
The media landscape is constantly changing and this can be challenging to keep up with. As a result, we are seeing traditional media outlets making major shifts into the online space, as well as big consumer retail and lifestyle brands looking at how to effectively monetise their audiences to create ancillary revenue opportunities.
Success in media requires new business models, the ability to leverage disruptive technologies, and a relentless focus on operational efficiency. We are helping brands across an array of industries including marketplaces, publishing, services, retail and FMCGs navigate through these changes and to tap into opportunities the evolving media industry presents.
We are helping businesses to answer key questions, including:
-
As ad spend shifts to online post covid, how do I accelerate growth, diversify my revenue and monetise my digital and retail media assets?
-
What business model and pricing should I adopt for my retail and digital media offering?
-
How should we go about establishing a retail media network and proposition and where should it reside within the organisation?
-
What strategies can I deploy to successfully sell our retail media offering to clients?
-
How do I evolve my retail and digital media offering to make it more compelling for our customers?
-
What technology and enablement tools do I need to support my retail media and | or digital media business?
-
What key capabilities do I need in my team to effectively sell retail media and | or digital media solutions?
-
How can we develop and activate an audience strategy to underpin our offering?
Our services
helping brands evaluate the value of their digital & retail assets
media product strategy: on-network and off-network
media opportunity analysis
.png)
operating model and structure
.png)
media sales strategy
.png)
Articles & Resources
