winning on the digital shelf

length: 2 half days

held: interactive learning in your office

participants: up to 18 people

The Digital Shelf Training program equips retailers and consumer brands with the knowledge and tools to optimise their digital shelf, driving product, category, and brand performance through improved discoverability, consideration, and conversion.

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course overview

In today’s crowded digital marketplace, simply listing your products online isn’t enough - visibility, engagement, and seamless purchase experiences are key to winning on the digital shelf. Yet, many FMCG & CPG brands as well as retailers struggle to optimise their digital shelf, leading to lost sales and diminishing market share.

Our Digital Shelf Training equips teams with the knowledge and tools to master the five key levers of digital shelf success - availability, findability, on-shelf execution, pricing and promotions, and reputation. Through interactive, hands-on learning, participants will explore how digital shelf management differs from traditional physical shelf management, gain insights into shopper behaviour, and learn how to enhance discoverability, conversion, and brand performance across digital channels.

Designed for brand, marketing (including category), eCommerce, and commercial teams, this course provides practical strategies and frameworks to help brands thrive in an algorithm-driven retail environment.

what you will learn

01 / The Changing Shopper Journey & Channel Selection

How digital influences the path to purchase and in-store sales.
The shift from in-store to online shelf management and what it means for brands.
The evolving eCommerce landscape and future growth trends.
Where to play and how to win in an environment of channel proliferation

02 / The Five Levers of Digital Shelf Success

Findability: Driving discoverability through online and offline search, social and more across digital channels.
On-Shelf Execution: Crafting compelling product content and optimising listings.
Price, Promos & Range: Managing pricing, promotions, and assortment strategies effectively.
Reputation & Credibility: Building trust through reviews, ratings, and online presence.
Availability: Ensuring products are in stock and aligning availability and the CX

03 / Measuring & Optimising Performance

Understanding key digital shelf metrics and their impact.
Isolating and tracking performance at different levels.
Using insights to refine and optimise digital shelf strategy for long-term success.

who is it designed for?

brand & marketing professionals

eComm & shopper marketing professionals

executives and leaders

commercial & sales professionals

course facilitator

Teresa Sperti, Founder & Director, Arktic Fox

Teresa Sperti is a Customer and Digital leader with over 20 years’ experience working for leading brands including Coles, Officeworks and World Vision amongst others. Teresa most recently spearheaded the transformation of the marketing function at World Vision. During her tenure she led a team of over 70 people across analytics, data, digital, experience, content and more.

Teresa’s leadership in the digital, product and customer space has delivered substantial growth and transformative change for organisations in rapidly evolving markets. A thought leader within the Australian Marketing industry, Teresa regularly presents at conferences and events on a diverse range of topics including customer experience, data, marketing technology and leadership.

Teresa is the founder of Arktic Fox, an advisory and learning organisation specialising in customer transformation and growth and is a Non-Executive Director of BIG4 Holiday Parks. She possesses deep expertise and knowledge in data, digital and customer experience and has led transformation change in large organisations. She was named in the top 20 CMOs in Australia in 2018 which recognises Australia's most innovative and effective marketing leaders in the country.