eCommerce &
digital shelf
accelerating eCommerce and omni-channel maturity
Australia is now seen as the most digitally connected commerce markets globally according to Euromonitor. Australian consumers have rapidly embraced eCommerce and digital payments and demand shows no sign of abating.
We know and understand when it comes to eCommerce and omni-channel strategy strategy that no two industries are exactly the same and understanding the market and internal organisational context is critical to defining the right strategy.
We're helping brands across B2B and B2C to best leverage eCommerce, win on the digital shelf and maximise the omni-channel opportunity.
We're helping B2B and B2C businesses to answer key questions, including:
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How do we maximise our share of eCommerce spend and which emerging channels should we focus on to drive eCommerce growth?
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How should our eCommerce or digital shelf strategy evolve in the face of a changing market?
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How effective is our eCommerce and omni-channel strategy today and where are the key opportunities to optimise and drive incremental growth?
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How effective is our retail media strategy and how does that effectively support and enable us to achieve our eCommerce and omni-channel growth targets?
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How should we re-shape our team to exploit the eCommerce and omni-channel opportunity?
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How can we deliver a more effective and profitable direct to consumer (DTC) eCommerce strategy?
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How effective is our product content strategy & approach today and what does best practice look like?
Our services
eCommerce and digital shelf strategy development
Structure
re-design and operating model
Capability review and assessment
Channel expansion strategy and activation
(marketplaces / quick commerce / aggregators)
Retail media buying strategy & auditing
eCommerce UX reviews & optimisation
Content audits, standards and optimisation
Competitor and global benchmarking
(to understand best in breed)
Articles & Resources
