how to win on the
digital shelf

In today's digital commerce landscape, simply being on the digital shelf is not enough to drive revenue.

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As the spending habits of consumers evolve, so too do their online behaviours, with online shoppers now researching, sharing and purchasing across multiple platforms. 

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Yet many brands still struggle to execute a strong digital shelf strategy.

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Winning on the digital shelf requires brands to optimise their presence across multiple platforms - making products easy to find, compelling to engage with, and seamless to purchase.

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We take a look at the current state of the eCommerce market in Australia and how it has changed, the influence of digital on our non-digital purchases, and how brands are responding.

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We also share the 6 key elements every brand must consider to win on the digital shelf now and into the future:​

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🔍 Understanding the power of invisible commerce

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🔀 Aligning product logistics, content and retail media

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🗣️ Thinking of commerce as a conversation channel, not just a conversion channel

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⭐️ Viewing ratings & reviews as a foundation for product community

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🤖 Making sure your brand is promotable in the world of AI

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🧠 Shifting the organisation's mindset from eCommerce to connected commerce​​