privacy mini masterclass
duration: 1 half day session
held: online, face-to-face or a hybrid
class minimum: 6
The privacy mini masterclass provides marketing and digital teams with the knowledge & confidence to navigate the latest privacy changes & prepare for what's to come. The course will take you through understanding why privacy matters, key concepts and best practices, understanding and identifying privacy risks in your business and safeguarding your organisation.
In today’s digital world, privacy matters more than ever.
Consumers are becoming increasingly aware of how their data is used, and they expect brands to take their privacy seriously. To build lasting trust and protect your brand reputation, strong privacy management is essential.
As data breaches become more frequent and consumers demand greater control over their personal information, privacy laws are evolving. In November 2024, Australia introduced significant changes to the Privacy Act after a comprehensive four-year review. With more changes expected, it’s crucial for organisations to align their privacy practices with these new standards - before it’s too late.
This half-day course is designed to empower marketing and digital teams with the knowledge and confidence to navigate these changes. You’ll learn how to meet growing customer expectations, understand key updates to the Privacy Act, and implement effective privacy practices within your organisation.
Interactive, practical, and discussion-driven, this program provides a unique opportunity to explore what these changes mean for your business and brand. You’ll leave with the tools to manage privacy risks and protect your organization’s reputation in a rapidly evolving digital landscape.
course outline
01/ understanding why privacy matters
Explore changing consumer expectations and the growing importance of trust in data privacy. Learn why privacy is critical for marketers and brands to maintain strong customer relationships.
02/ key privacy concepts and best practices
We explore the different acts that cover customer privacy & communication preferences, unpack the Australian privacy act principles, recent changes and what is still coming as well as how brands are balancing compliance with experience.
03/ understanding and identifying privacy risks in your business
Explore the types of projects and initiatives that may pose privacy risks as a marketing or digital professional. Learn how to identify these risks and assess their impact within your organisation.
04/ safeguarding your organisation
Discover how leading brands future-proof their privacy practices. This module includes a hands-on, simulated privacy impact assessment for a key project within your organisation.
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our experts
Teresa Sperti
Founder & Director
Teresa Sperti is a Customer and Digital leader whose career spans nearly 25 years working for leading brands including Coles, Officeworks and World Vision amongst others. She is a leading expert and trusted advisor in the Australian digital, customer data and eCommerce communities.
As an executive, Teresa has had extensive experience in the privacy arena - leading compliance and ethics programs from within organisations. As a ex-non-executive director for BIG4 Holidays Parks and a member for the Audit and Risk committee, she also brings a wealth of knowledge of how to balance risk of data utilisation whilst leveraging data for growth. Teresa was named a top 20 CMO in Australia in recent years.
Petra Sprekos
Co-Founder & Co-Director
A sales and marketing professional with over 20 years experience in senior commercial and leadership roles across ASX listed companies as well as medium to small enterprises.
Petra holds extensive experience in digital pureplay marketplaces across real estate, automotive and employment. Petra holds a Masters in Marketing and is a regular panelist on encouraging women back into the workforce and into leadership roles.
Her core competencies include digital and media transformation and scale, workforce planning and transitions, strategy development and building commercial capability.
Nicole Stephensen
Managing Director, Ground Up Consulting
Strategic Partner, Helios
Entering her 25th year as a privacy professional, Nicole is widely recognised for her extensive local and international expertise in privacy program management and acculturation. She partners with and advises specialist legal firms and consultancies focused on digital transformation, data governance, cyber security and privacy; serving all layers of government, industry, NFP enterprises, start ups/scale ups and SMBs.
She has held senior public sector policy leadership and regulatory oversight roles and advised the policy development and drafting instructions for Queensland’s first privacy law in 2009. In 2024, she was nominated by the OECD Secretariat to serve on its expert communities for Data Free Flow with Trust (DFFT) and Privacy Enhancing Technologies (PETs).
frequently asked questions
Will the team need to undertake any work outside of the program?
Prior to the program commencement, we will work with you to define a relevant project that can be leveraged for the purpose of the course exercise.
Can the program be customised to suit our individual needs?
The privacy impact assessment is tailored to your organisation based on the outcome of the pre-masterclass project. Further customisation is possible but may incur additional costs depending on the level of customisation required.
What technology will I need to undertake the course?
If you opt for online learning, the program is facilitated via Zoom. We recommend participants download the Zoom app onto their laptop or desktop prior to commencement of the course.
